Taylor Amarel

Developer and technologist with 10+ years of experience filling multiple technical roles. Focused on developing innovative solutions through data analysis, business intelligence, OSI, data sourcing, and ML.

Unlocking Precision Targeting: A Practical Guide to Implementing Machine Learning for Customer Segmentation

Introduction: The Power of Personalized Marketing In today’s intensely competitive digital landscape, the efficacy of generic marketing campaigns is rapidly diminishing. Modern consumers, bombarded with a constant influx of information, increasingly expect personalized experiences meticulously tailored to their individual needs, preferences, and behaviors. This shift in consumer expectations necessitates a move towards precision targeting, and

Unlocking Customer Segmentation with Machine Learning: A Guide for Digital Marketers

Introduction: The Power of Personalized Marketing In today’s hyper-competitive digital landscape, understanding your customers is no longer a luxury—it’s a necessity. The era of generic, one-size-fits-all marketing campaigns is over. Modern consumers, bombarded with information and choices, demand personalized experiences that resonate with their individual needs and preferences. This shift in consumer expectations has placed