Taylor Amarel

Developer and technologist with 10+ years of experience filling multiple technical roles. Focused on developing innovative solutions through data analysis, business intelligence, OSI, data sourcing, and ML.

The Voice of the Customer: A Comprehensive Guide to NLP-Powered Sentiment Analysis

Decoding Customer Voices: An Introduction to NLP for Sentiment Analysis In today’s hyper-connected digital landscape, the voice of the customer reverberates with unprecedented volume and reach. Online reviews, social media commentary, and forum discussions have become indispensable barometers of brand perception, influencing purchasing decisions and shaping public opinion. These unstructured textual expressions represent a goldmine

Crafting Hyper-Personalized Customer Journeys with AI-Powered Chatbots

The Rise of Hyper-Personalized Customer Journeys In today’s digitally driven marketplace, customer expectations have evolved significantly. Transactions alone no longer suffice; consumers now demand personalized experiences that cater to their individual needs and preferences. This shift in consumer behavior has propelled the adoption of AI-powered chatbots, transforming customer support from a reactive, often impersonal service